WaitWhat invents boundary-breaking and profitable media properties that change our cultural landscape.

In everything we create, we aim to elicit contagious emotions — awe, wonder, curiosity and mastery.

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Original Series

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Meditative Story

Meditative Story combines the emotional pull of first-person storytelling with the immediate, science-backed benefits of a mindfulness practice. Every week, you’ll receive a new Meditative Story from a storyteller who will transport you to a time and place where everything changed for them — a story you might find yourself relating to deeply. As the story unfolds, mindfulness guide Rohan will offer gentle prompts designed to calm your mind and help you connect with your own observations, empowering you to feel restored. Meditative Story is a production of WaitWhat and Thrive Global, with generous support from Salesforce.

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Sincerely, X (TED)

This original audio series features the first-ever anonymous TED Talks. It was created by WaitWhat cofounders Deron Triff and June Cohen ahead of the formal company launch. Hosted by June, the series goes in search of ideas in hiding — powerful ideas that can only be shared in secret. The series launched February 2017 on Audible, in partnership with TED, and premiered on iTunes in June 2017, hitting #1 on the podcast charts.

Masters of Scale

Masters of Scale is an original podcast hosted by LinkedIn co-founder and Greylock Partner Reid Hoffman showing how companies grow from zero to a gazillion. The series unfolds like a music-infused detective story as Hoffman tests his theories with famous founders, including Reed Hastings (Netflix), Sara Blakely (Spanx), Dara Khosrowshahi (Uber), Brian Chesky (Airbnb), Stacy Brown-Philpot (TaskRabbit) and many more. It's the first American business media program to commit to gender representation for guests. Masters of Scale is a WaitWhat original series in association with Stitcher. 


The Possible

“The Possible” was the first documentary series filmed in virtual reality. It was created by WaitWhat cofounders June Cohen and Deron Triff, in partnership with VR pioneers Chris Milk and Aaron Koblin of Within. The ground-breaking five-part series brings the viewer into places inaccessible to the public, reaching scientists and inventors at the moment of breakthrough. Each episode featured industry firsts — for example, filming from the stratosphere in a space balloon. The series was created with a sponsorship from GE and support from the Sloan Foundation.


Should This Exist?

It’s the question of our times: How is technology impacting our humanity? On Should This Exist? we invite creators of radical new technologies to set aside their business plan and think through the human side: What is the technology’s fullest potential? And what could possibly go wrong? Show host Caterina Fake (the cofounder of Flickr, early investor in Etsy, and now a partner at Yes VC) drops listeners into the minds of today’s edgiest entrepreneurs and guides them through the journey of foreseeing what technology might do to us, and for us. Should This Exist? is a WaitWhat original series in partnership with Quartz.

Who we are

WaitWhat is a first-of-its-kind content incubator that invests in, develops and nurtures original media properties until they achieve great scale. For a combined 16 years, WaitWhat co-founders June Cohen and Deron Triff led TED’s media organization, growing TED Talks from zero to 1 billion views/listens each year through launching TED.com, the TED Open Translation Project, TED Radio Hour on NPR, TED in Cinemas and nearly 100 distribution partnerships around the world. June was previously VP of Content at Wired Digital; Deron was previously VP of Digital Ventures at PBS.


June Cohen

Co-Founder & CEO

Prior to co-founding WaitWhat in January 2017, June headed up media for TED, building its digital media operations from the ground up. In 2006, she launched TED Talks on the Internet. And in 2009, she introduced the TED Open Translation Project, the largest subtitling effort in the world, with 120 languages, 20K translators and 100K translations. She also co-hosted the annual TED Conference with Chris Anderson and co-founded TEDWomen with Pat Mitchell. Under her leadership, TED’s media efforts earned 17 Webbies, 8 iTunes Best Podcast of the Year awards, a National Design Award and a Peabody. Prior to TED, June was VP of Content at HotWired.com, the pioneering website from Wired magazine, which introduced many of the conventions now commonplace on the web. Before that, as a student, she led the Stanford team that developed the world’s first networked multimedia magazine in 1991. June holds a BA from Stanford, where she was Editor in Chief of The Stanford Daily.



Deron Triff

Co-Founder & Chief Business Officer

Prior to co-founding WaitWhat in January 2017, Deron served alongside June on the executive team at TED where he built nearly 100 partnerships that grew TED’s audience to over 100 million per month. His love and unique skill set for creating successful partnerships resulted in hits like the TED Radio Hour on NPR, TED Weekends on The Huffington Post, TED in Cinemas with Fandango, TED Shows on Netflix, TED English with National Geographic Learning, and international collaborations throughout Asia, Latin America, The Middle East and Europe. Deron negotiated significant funding for TED-Ed from Google and a joint venture with Simon & Schuster to relaunch TED Books, among other collaborations that brought millions of dollars in new annual revenue. Prior to TED, Deron served as Vice President of Digital Ventures for PBS, where he launched the kids cable network Sprout. He holds an MBA degree from McGill University in Montreal.